04 / Advertising & acquisition
Put the right lights in front of the right people.
Bring more intention to your advertising. We connect campaigns, product information and landing pages so your budget supports the products, customers and business goals you actually care about.
Talk about your campaigns
Built for independent lighting retailStart with the commercial picture
A click is only useful if the offer makes sense. Before building campaigns, we look at product margins, stock, delivery costs, customer geography and the actions you want people to take.
- Channel and budget planning for your goals
- Product and category priorities informed by available margin data
- Clear conversion definitions and measurement review
- Landing-page checks before sending paid traffic
Build campaigns around shopping intent
Different channels play different roles. We choose the mix that fits your store, with clear separation between finding new customers, serving existing demand and bringing interested visitors back.
- Google Search campaigns for relevant product and local demand
- Shopping and Performance Max where product feeds and eligibility support them
- Meta creative and audience testing when appropriate
- Remarketing only where platform rules and consent settings allow
Review the numbers with context
Platform reports are useful, but they do not tell the whole story. We review advertising alongside returns, product economics, lead quality and the tracking limitations that affect attribution.
- Search-term and product-level reviews where reporting is available
- Budget adjustments based on evidence and agreed priorities
- Creative and landing-page experiments
- Readable reporting with actions, trade-offs and next steps
A scope you
can understand.
Every engagement starts with your business, your existing tools and your priorities. We agree the deliverables, responsibilities and costs before work begins.
What we can deliver
- Advertising and measurement review
- Channel and budget plan
- Campaign setup or restructure
- Product-feed recommendations
- Ongoing optimisation within scope
- Performance report and next actions
What we measure: Qualified enquiries and tracked purchases · Cost per agreed conversion · Revenue and return on ad spend with attribution caveats · Contribution after product costs and fees when data is available
Before we begin
Good to know.
Is advertising spend included in your management fee?
Advertising spend is separate unless your proposal says otherwise. Budgets and management scope are agreed before campaigns run, with accounts and access set up for your business.
Can you advertise products that are special order?
We review the product information, availability, delivery promises and each platform's policies first. Customers need accurate expectations, and feeds and landing pages must reflect what can actually be purchased.
Will we own our advertising accounts?
We favour client-owned accounts with appropriate agency access. During onboarding we review existing ownership, permissions and any migration needed, rather than locking your business into an agency-controlled account.
Keep it connected
Better together.
Your next chapter starts here
↗Let's turn
the lights up.
A better website. A connected store.
A clearer plan for what comes next.